New Home

Thank you for being endless supporters of The Shades of Great. I am pleased to announce the the launch of the J.Elquist blog. This will be a look into what makes me tick as I work endlessly on the launch of both J.Elquist my men's wear line as well as Sir Magazine. With that said this will be the last post on The Shades of Great.Please stay tuned as we are very close to the launch of both. Again thank you for reading and look foward to hearing from you soon.

Coming Soon...

St. Helena Cigar Social

Come enjoy and night of cigars,music, and whiskey. With St. Helena's finest

Moncler Gamme Bleu -Spring 2010

The greatest thing that has ever happend to Moncler is Thom Browne. Here you see the collaboration of the two called Moncler Gamme Bleu. This is what Mr. Browne invisoned for Spring 2010. Its mixed up preppy asthectic and full function. Its bowties and wetsuits. Poolside or surf. For me its perfect. Check out more at mens style.com.

Brooklyn Circus Bowties

The BKc does it again. Will they ever stop? I sure hope not. As i have said a thousand times the Brooklyn Circus is beyond there time. Watching the evolution of there brand is an amazing thing. Would you expect anything diffrent than reversible hand made bow ties? Check them out at The Brooklyn Circus SF. Congrats again to the boys and there success.

Men's Style- St. Helena

Zach- Pennyweight

St. Helena Antique Store

Marcus at Patina

Man in the Streets with a pipe

Sid Mashburn- Part II

Great Taste! Great Style! Great Video! Attention to Detail!